Past! We are letting out some secrets!
It is about influencer campaigns. Are you excited? Why not? As a brand, you know the power of influencers. Influencer campaigns earn you eighteen dollars in return for every dollar invested!
But influencer campaign success is not easy to come by. Brands need to be careful when designing and executing campaigns.
We tell you the eight best secret tips in influencer marketing to double your brand reach. Here we go!
8 best tips in influencer marketing to double your brand reach-
Social influencers enjoy fan following and a good rapport with their followers. They keep creating content for their audience. Influencer marketing has the potential to take brand identity to the next level for businesses.
- The right influencers make a huge difference
As a brand, your task is to select an influencer whose follower demographic matches your brand identity. Study the influencer persona to see if their profile matches your business goals.
For instance, for endorsing toys, Ryan’s World, a famous YouTube influencer channel for kids, would be the right choice. For online games, PewDiePie is the most sought influencer.
The popular influencers are out of reach for startups and growing businesses. But other influencers have lesser followers and higher engagement rates.
It is your task to find an influencer who has a good amount of followers and a high engagement rate. Select the right influencers for your budget and niche.
If finding the right influencer is becoming too challenging a task, there is a round-about for it. An influencer marketing platform helps brands connect with influencers in their niche. Also, it offers influencer campaign marketing services.
Either way, brands must ensure that they collaborate with the right influencer. It is the first step to getting the campaign right.
- A clear goal gets you closer to the campaign’s success
One of the benefits of influencer marketing is that it offers various means to achieve the final objective of getting sales. Before the start of campaign conceptualization, brands set their goals.
What is the goal campaign? What do you hope to achieve with the influencer ads? Is it-
- Brand awareness
- Increase in brand reach
- Increase the followers on social media account
- Getting more opt-ins
- Generating leads
- Getting more website traffic
- Generating backlinks
As a brand, you can have multiple goals. Create a campaign flowchart to help you reach the final destination. Once you write down your goals, it is easier to track the campaign and see if you are moving forward in the right direction.
Also, depending on your goal, you select the influencer campaign. If your aim is brand reach, you collaborate with macro-influencers and ensure that your brand is heard. If you intend to get opt-ins from visitors, you provide referral links to influencers and tell them to promote them on their social media accounts.
The advantage of influencer marketing is that it offers multiple ways to connect with brands. But if you find it challenging or confusing, the influencer marketing platform is a great choice to get it done easily. It offers influencer marketing campaign services so that you can sit back and enjoy the success.
- Set a budget. Else, it is not going to be easy!
Not setting a clear budget means that you burn your fingers in the end. Influencer campaigns have to be strictly monitored for finance. In the process of finding influencers and devising campaigns, there are chances that you go overboard in your budget spend. Track your budget to measure the campaign ROI. You can measure the conversions or growth of followers on your social media and calculate the profits over expenditure.
The best way to avoid overshooting the budget is to select an influencer platform. Here, you decide the budget and place an offer. Interested influencers bid for the offer. Thus you get the right influencer in your niche and budget.
- Want better reach? Collaborate with micro-influencers!
Celebrities and influencers with a reach of over 1 million are the best influencers to promote your brand. But they come with a price tag that is not affordable for startups and growing brands.
Micro-influencers with a follower reach from 10k to 50k give the best results in influencer marketing. They are affordable and offer better customer engagement. The celebrity influencers have managers who take care of their follower engagement and campaigns. But with micro-influencers, you can have one-to-one interactions, and they understand you better. Educate them on your brand and products so that they promote your brand in genuine ways.
An influencer marketing platform is the best way to collaborate with micro-influencers. It makes the task easy by connecting brands to the right micro-influencer who can bring in conversions.
- Your influencer needs creative liberty
Who knows the influencer’s followers better? Is it the influencer or the brand?
Influencers know their followers better because they have built such a huge fan base through their efforts. Brands often make the mistake of creating content and offering them to the influencers. The campaign fails, and all the stakeholders lose their time, money, and effort.
The best way out is to co-create the content or allow the influencers to create it. The influencers know what their followers want. Influencers present the brand authentically, so it doesn’t seem forced. The followers love genuine content, and brands are sure to get conversions through this.
- Offers! Offers! Offers! Lure the followers with deals
Free products! Discounted Products! Tell your influencer to promote your brand with giveaways. Watch the results. Offering giveaways is the best way to introduce your brand to the influencer audience. It starts them talking about your brand. They, in turn, share it to win prizes. It is a great way to set the chain of increase in followers on your social media platform.
Influencers work wonders when it comes to brand promotion. Giveaways and offers are ways of luring the followers to your brand. But once the offer ends, follow it up with engaging social media posts. Else, the followers turn away.
- Partner with your influencer for the long term. It helps!
Effective relationship marketing is when you form a long-term collaboration with your influencer. If you nurture the influencer relationship, it will help your brand grow.
Offer gifts to your influencer on special occasions, invite them to parties and product launches. Offer them goodies with a special appreciation note, sweet gestures like this will turn them into brand advocates.
Do not measure everything in money. When you forge a strong relationship with your influencer, it shows in their campaigns. They will return the favor by promoting the brand genuinely. It will win you, customers.
- Track campaign analytics. It will tell you why you have succeeded.
Influencer marketing campaigns require a good amount of investment. Many brands do not analyze the campaign results. But when you can, why not see what the campaign has done for your brand?
Take a look at the sales and other KPIs (Key Performance Indicators). Check performance parameters before and after the campaign. Measure the campaign ROI and see if it is worth it.
One advantage of influencer marketing platforms is that they offer your performance metrics for the campaigns they create for your brands. So, hiring their services for influencer marketing campaigns gives you the benefit of ads optimized for conversions in addition to the analytics.
In A Nutshell
Follow these eight best tips in influencer marketing to double your brand reach. Track the results. Tell us which of these tips has helped you get the best results.